First impression is the best impression. This is a golden age that is effective even today. Strategically designing your website, so as to catch the attention of the visitors or customers in the very first go itself is of utmost importance to successive survival of any business.
A brand is an important thing that should be developed with quality content and design. Any organization or business needs branding to boost their sales and make their business prosper. Above the business point of view, a brand needs recognition which will set the initial concept of sales in motion.
Web design begins with the graphic design. This is the first thing users see and therefore the most important part in web design. It may be a cliché, but the first impression says it all.
A strong visual design should have elements of proximity, balance, alignment and repetition, contrast & whitespace.